Experienced international sales leader joins CTEK to drive growth
across the European Consumer business
FALUN, SWEDEN – 11/08/2026 – CTEK, the leading global brand in battery charging and power solutions, has appointed Sven Fierenkothen as Regional Sales Director, Europe – Consumer Division, strengthening its commercial leadership as the company continues to invest in growth across Europe.
Sven joins CTEK with more than 20 years of international experience in sales, business development and strategic leadership across the automotive aftermarket and premium consumer electronics industries.
During his career, he has held leadership positions with Garmin, Logitech, Bang & Olufsen, Neato Robotics and Superior Industries, where he has led commercial transformation, developed new business models and delivered sustainable growth across European markets.
Sven joins CTEK at an exciting time as the company continues to expand its presence across Europe. In his new role, he will lead the Consumer business in the region, working closely with customers and partners to accelerate sustainable growth, strengthen CTEK's commercial execution and develop key customer relationships into long-term strategic partnerships.
Commenting on his appointment, Sven Fierenkothen said:
"I'm delighted to be joining CTEK at such an exciting time for the company. CTEK has built an outstanding reputation for innovation, quality and trusted partnerships. I'm looking forward to working with the team and our customers across Europe to build on this strong foundation, elevate our strategic collaboration and create sustainable growth together."
Fredrik Uhrbom, President Consumer Division at CTEK, said:
"We are delighted to welcome Sven to CTEK and to our Consumer leadership team. Sven brings extensive international experience, a strong commercial mindset and a proven ability to build lasting customer relationships across Europe. As we continue to strengthen our European organisation and execute our growth strategy, his leadership and industry expertise will be invaluable. We look forward to the contribution he will make to both our customers and our business."
ABOUT CTEK
· Established over 25 years ago, in Dalarna, Sweden, CTEK is the leading global brand in battery charging and power solutions. Through smart, innovative technology, CTEK develops and manufactures products that help improve vehicle reliability, extend battery life and give drivers confidence that their vehicle is ready when they need it.
· The company's portfolio includes battery chargers, battery boosters, professional workshop charging equipment and EV charging solutions for consumers and businesses. CTEK products support both lead-acid and lithium batteries and are designed to meet the needs of drivers, workshops, fleet operators and vehicle manufacturers.
· CTEK products are distributed in more than 70 countries worldwide through a carefully selected network of distributors and retailers and are supplied as original equipment to more than 50 of the world's leading vehicle manufacturers.
· With a focus on quality, innovation and performance, CTEK's purpose is to keep vehicles – and people – moving. Every day, CTEK delivers on its brand promise to: Power Every Moment.
