Transforming Classic Car Ownership: Kaiser Classic's Success with CTEK Ready
Since its inception in the 1960s, Kaiser Cars has been a leader in the automotive industry, offering a wide array of vehicles to discerning customers. However, it wasn't until five years ago that Kaiser Cars made a significant turn, delving into the realm of classic cars and trading under the new name of Kaiser Classic. CTEK introduced their new concept to Kaiser Classic.
CTEK Ready is a new concept where you connect CTEK's CONNECT EYELET to the car to easily charge the 12V battery. When the eyelets are in place, the car gets a sticker that says CTEK Ready; it is ready to be charged!
For Kaiser Classic, ensuring an impeccable customer experience is paramount. This endeavour has been significantly bolstered by their partnership with CTEK. Over the past decade, Kaiser Classic has integrated CTEK chargers into their operations, but it was the introduction of CTEK Ready technology that truly transformed their approach.
"We've had the pleasure of utilizing CTEK for well over 5 years, possibly pushing a decade now. The concept of CTEK Ready came into our conversations around three years back, and pleasantly, a significant portion of our inventory was already CTEK Ready at that time. Presently, our aim is to expand this initiative, ensuring even more of our vehicles are CTEK Ready.” says Greg Copeland at Kaiser Classic. This innovation has undeniably elevated the customer experience, simplifying the process of maintaining classic cars.
"When we sell a car, having it equipped with the CONNECT EYELET is fantastic. It simplifies the process for our customers to connect chargers, ensuring effortless battery charging for them." Copeland explains. With classic cars often featuring batteries in awkward positions, the inclusion of CONNECT EYELET saves customers precious time and effort.
The benefits extend beyond customer satisfaction. In the competitive landscape of automotive sales, ensuring that every vehicle in the showroom is primed and ready for a test drive is essential. "It is the worst experience when a customer visits the showroom to view and test a car and it has a flat battery. With CTEK, we can make sure that our cars are always fully charged and ready for the road at any time," notes Copeland.
So, why CTEK? "CTEK has the best range of products on the market," Copeland assert. Kaiser Classic has long relied on CTEK's PRO chargers for workshop operations and utilizes the CS FREE for events where access to mains power may be limited. Additionally, supporting a Swedish company aligns with Kaiser Classic’s values.
In terms of practical benefits, Copeland highlights significant time and cost savings. "Running back and forth for boosters makes us waste time, and having to jumpstart cars takes a lot of time.” By consistently maintaining battery health, Kaiser Classic avoids the need for costly battery replacements, benefiting both their bottom line and customer satisfaction.
The benefits of CTEK Ready extend seamlessly to the showroom, where maintenance tasks become notably more efficient. With quick and straightforward connections to vehicle batteries, the charging process is streamlined, ensuring that showroom vehicles maintain impeccable battery condition effortlessly.
In the showroom, the integration of CTEK chargers streamlines maintenance processes. "Our aim is to have every car we sell CTEK Ready! Subsequently, we'll endeavour to offer a charger to each customer." says Copeland. Simplifying maintenance not only saves time but also ensures that customers enjoy a hassle-free ownership experience.
In conclusion, Kaiser Classic’s embrace of CTEK Ready underscores their commitment to excellence in classic car ownership. By prioritising customer satisfaction, efficiency, and reliability, Kaiser Classic has solidified its position as a leader in the automotive industry, setting a new standard for classic car dealerships worldwide.
