Cubic, a prominent reseller in the snowmobile industry, operates from its bases in Sälen and Mora in Sweden. With a rich history spanning 14 years, Emil Flyrén stands as a seasoned professional within the organization. At Cubic, all snowmobiles are made CTEK Ready. Cubic has been using CTEK Ready. CTEK Ready is a new concept where you connect CTEK's CONNECT EYELET to the snowmobile to easily charge the 12V battery. When the eyelets are in place, the snowmobile gets a sticker that says CTEK Ready; it is ready to be charged!
Emil Flyrén, speaking on behalf of Cubic, praises the transformative impact of CTEK Ready on their operations. "We've been utilizing CONNECT EYELETS and CTEK's battery chargers for over a decade now, and the results have been exceptional," he states. The seamless integration of these solutions has significantly enhanced the customer experience. He elaborates, "Every purchase includes a CONNECT EYELET, ensuring that customers also invest in a CTEK battery charger. This setup streamlines battery maintenance, a crucial aspect often overlooked in snowmobile upkeep."
When questioned about the choice of CTEK, Flyrén's response underscores the brand's reputation for quality and reliability. "CTEK is synonymous with excellence in battery charging technology," he affirms. "For us, there's no alternative that matches the calibre of CTEK chargers."
Flyrén believes that Cubic's adoption of CTEK Ready sets them apart from competitors. "Our unique approach to integrating CONNECT EYELETS and chargers distinguishes us in the market," he asserts confidently.
The practical advantages of CTEK Ready are manifold, as Flyrén explains. "It's a time-saver for us, as CONNECT EYELETS remain fixed to snowmobiles, facilitating swift charging whenever necessary," he notes. "Moreover, the reduced need for battery replacements translates to significant cost savings." These efficiencies contribute to an enhanced reputation for Cubic, fostering customer trust and satisfaction.
Flyrén sheds light on the operational aspect, highlighting how CONNECT EYELETS and chargers simplify snowmobile maintenance. "With these components consistently in place, our maintenance routines become more streamlined," he observes.
Communication plays a pivotal role in Cubic's customer engagement strategy. "We make it a point to educate customers on the importance of maintenance charging," Flyrén emphasizes. "Providing them with a CONNECT EYELET serves as a tangible reminder, often leading to additional sales of CTEK battery chargers."
Choosing CTEK Ready demonstrates a dedication to enhancing the customer journey. Through the seamless integration of effortless charging solutions, this decision guarantees streamlined experiences for customers, ensuring their batteries are always ready for immediate use.
CTEK Ready's proactive stance extends to lowering warranty claims by enhancing battery health, consequently reducing costs and strengthening your business's reputation. This unwavering commitment to reliability and excellence provides a competitive advantage, setting your products apart by prioritising sustained peak performance for customers' vehicles.
In the competitive landscape of snowmobile sales and maintenance, Cubic's partnership with CTEK exemplifies a commitment to innovation and customer satisfaction. Through the seamless integration of CONNECT EYELETS and battery chargers, Cubic not only enhances operational efficiency but also solidifies its reputation as a trusted industry leader.