The Importance of Reliable Public EV Chargers for B2B and Travelling
In the age of electric vehicles (EVs), the narrative has shifted. Gone are the days when range anxiety was the primary concern for EV drivers. Today, the emphasis is on 'charging anxiety' – the apprehension that a public charger won't function upon arrival. This anxiety is rooted in reality, as the unreliability of public charging stations has become a significant concern, prompting government intervention in several countries.
For those travelling, especially over long distances, the reliability of EV chargers is paramount. Consider the scenario of driving to a crucial business meeting or a family event and discovering the charger is out of order. The delay, stress, and potential costs associated with such a situation are not merely inconvenient but can be detrimental to businesses and personal plans.
This underscores the importance of choosing an established brand known for quality and reliability for businesses. While the initial investment might be higher, the long-term benefits of reduced downtime, fewer maintenance issues, and increased customer trust make it a profitable decision. For Charge Point Operators (CPOs) who install chargers publicly with payment solutions, uptime is not just about convenience; it directly impacts revenue. Every moment a charger is down equates to potential revenue lost.
Recognising the gravity of this issue, the UK government, inspired by the Netherlands, has proposed new rules demanding a 99% reliability rate from charge point operators. This implies that for every 100 times a driver approaches a charging station, it should be functional 99 times. Additionally, these rules advocate for real-time status updates, a 24-hour helpline, per-kWh pricing, price displays, and contactless payments. Such regulations align with the Electric Vehicle Infrastructure Strategy announced in 2022 and the recently announced regulations in the EU.
The UK's approach is notably more rigorous than measures seen in the US's Bipartisan Infrastructure Law. The UK's rules would apply to most, if not all, public chargers. Non-compliance could result in hefty fines, with penalties reaching up to £10,000 for each non-compliant charger.
Feedback from the industry has been largely positive. There's a consensus on the importance of easy payment methods and the assurance that chargers will work upon arrival. The emphasis on consumer confidence in charging infrastructure is seen as vital. Moreover, while displaying the cost per kWh is a step forward, ensuring chargers operate at the advertised charging speed is equally crucial. A collaborative approach is suggested, with the idea of third-party maintenance companies working in tandem with charging companies to ensure users receive a quality service.
As the EV market continues to expand, the reliability of public chargers will play a pivotal role in shaping consumer trust and business profitability. It's not just about having chargers; it's about having chargers that work when needed. For businesses, investing in quality and reliability now will yield dividends in the future.