This document outlines CTEK's Minimum Advertised Price (MAP) Policy for its products, effective as of October 18, 2024. ​ The policy is designed to ensure that Resellers (Dealers, Jobbers, and Warehouse Distributors) market CTEK products effectively and maintain the perceived value of the brand. Key points include:

MAP Guidelines:

Resellers must advertise CTEK products at or above the MAP listed on CTEK's US and Canadian price sheets. ​ The policy applies to all forms of advertising and prohibits selling on public e-tailing platforms like Newegg, Alibaba, and eBay, but allows sales on Amazon with prior notice.

Exemptions:

Certain services and promotions are exempt from the MAP policy, such as free or reduced-price services, CTEK-authorized end-user rebate promotions, and pre-approved product bundles. ​

Compliance and Violations:

The document details the consequences for violating the MAP policy, including being placed on a Restricted Sell List and losing the right to purchase CTEK products or use its intellectual property. ​

The policy aims to protect CTEK's brand image and ensure fair competition among Resellers. ​ 

Download policy