This document outlines CTEK's Minimum Advertised Price (MAP) Policy for its products, effective as of October 18, 2024. The policy is designed to ensure that Resellers (Dealers, Jobbers, and Warehouse Distributors) market CTEK products effectively and maintain the perceived value of the brand. Key points include:
MAP Guidelines:
Resellers must advertise CTEK products at or above the MAP listed on CTEK's US and Canadian price sheets. The policy applies to all forms of advertising and prohibits selling on public e-tailing platforms like Newegg, Alibaba, and eBay, but allows sales on Amazon with prior notice.
Exemptions:
Certain services and promotions are exempt from the MAP policy, such as free or reduced-price services, CTEK-authorized end-user rebate promotions, and pre-approved product bundles.
Compliance and Violations:
The document details the consequences for violating the MAP policy, including being placed on a Restricted Sell List and losing the right to purchase CTEK products or use its intellectual property.
The policy aims to protect CTEK's brand image and ensure fair competition among Resellers.